Almost everyone has a career site but unfortunately they are often not as effective as they could be. The typical career site is generic and paints a broad picture of the organization and the jobs that are available. While this seems to be may seem effective, by trying to appeal to everyone the site ends up appealing to very few.
A more effective approach is to break the career site into smaller more targeted ’“micro” sites. A microsite is a focused career site, separate from the main career site, that provides relevant content about a specific function or addresses a targeted audience. By creating a microsite you can hone in on the elements of a job that appeal to a specific type of person and showcase the unique culture and work habits of that job. Doing this increases the attractiveness, usefulness, and effectiveness of your recruitment marketing.
When you use data to see who clicks on links, watches videos, and so on you can tailor these sites to attract more qualified candidates and increase engagement. When combined with a chatbot that helps to direct interested people to the best microsite, you can further increase their effectiveness.
The links below lead to information and ideas on how to improve your sourcing and candidate engagement by creating microsites.